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ADBI4437 – Kebijakan Bisnis (Edisi 2)

Admin

21 Jan, 2024

ADBI4437 – Kebijakan Bisnis (Edisi 2)

Mata kuliah ini membahas materi mengenai: pengertian seputar kebijakan dan strategi bisnis, dimulai dari pengenalan lingkungan bisnis, baik internal maupun eksternal, cara mendiagnosis lingkungan bisnis melalui pendekatan SWOT; daur hidup produk (PCL), Boston Consultan Group, GE dan chain value, Mata kuliah ini juga membahas materi mengenai visi, misi, dan tujuan perusahaan, dan beberapa strategi yang dapat diaplikasi dalam kondisi yang berbeda. Melalui Mata kuliah ini diharapkan mahasiswa mampu menyusun kebijakan bisnis dan strategi-strategi bisnis berdasarkan metode-metode bisnis yang ada.

Djamhur Hamid
Edisi 2 / 3 SKS / Modul 1-9
472 halaman: ilustrasi; 21 cm.
ISBN 9789790119338
Tangerang Selatan: Universitas Terbuka, 2015
DDC 23: 650

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_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML24', 'jet-options', document.getElementById('HTML24'), {}, 'displayModeFull'));
</script>
</body>*/</style>